Tradequip Advertising Info
Tradequip Overview
Dear Valued Customer,
The reimagined Tradequip sets the pace.
In 1937, when our parent company was founded, innovation was the cornerstone of our business. Our products were new, exciting, cutting-edge, comprehensive and, most of all, effective. For over 80 years, we've worked hard to stay out front and in sync with our customers and the “buy/sell” markets that we serve. That's why we're excited about transitioning from our singular print platform to our expanded, digital platforms.
Why the drive toward digital?
Recent studies show that 89% of established organizations have adopted or have plans to adopt a digital-first business strategy. Among IT decision-makers, 32% say that digital business has already helped their organization achieve revenue growth.1 In 2019, there are more than 5 billion unique mobile users and nearly 4.4 billion Internet users worldwide. Nearly 3.5 billion use social media, and over 3 billion use social media on mobile devices.
With digital, you're the real winner.
Of course, our move toward digital benefits you, our loyal customer, with a more diversified marketing strategy. It spreads your advertising budget into more channels and increases buyer access to your products and brand. We know your most important goal is to connect with buyers, fast and first. In a 365/24/7 digital world, we can help you do that faster and in more ways than ever before.
Whether with our website, social media, marketing services, email marketing or direct mail, the opportunities are endless. And yes, that's direct postal mail. Although digital is now in the driver's seat, print is still an important component of how we help you succeed. Our direct mail campaigns, exclusive for your business, reach the loyal audience that we've built and targeted for decades.
As we continue to grow and innovate, we're excited about the future. It's a new world that we live in, a digital world. We're excited to offer you better products and services that help you succeed. And we're excited about the ever-evolving technology that helps us connect you with buyers more efficiently.
Let us help you!
Web Banner Advertising
Technical Data / Advertising Aspect Ratios
Our website currently supports five different resolutions to correlate with advertising photo sizes:
- XL - 1590 pixels +
- LG - 1500 - 1589
- MD - 960 - 1499
- SM - 600 - 959
- XS - 599 or less / Mobile Phones
If you wish to submit a masthead ad photo for the homepages, three images with the following aspect rations will be required: 778w x 400h, 600w x 337h, and 350w x 197h.
If you wish to submit ad photos for anywhere else on the website, three images with the following aspect ratios will be required: 970w x 90h, 728w x 90h, and 300w x 250h.
Additional Online Options
ONLINE FEATURED LISTINGS
Promote your inventory item as a featured item for premium exposure on Tradequip.com. Featured Items are shown in two prominent locations on the site. All featured listings are displayed in a rotation on the home page as well as all listing type home pages. The second place, at the top of the drilldown results pages and along the top of relevant searches. Call for more information and pricing.
Rate: $300.00/featured item
INVENTORY / LISTINGS PLACEMENT
Items with premium listing placement are shown at the top of the search results pages and along the top of relevant searches.
Premium -Premium position will be the first grouping of inventory listings shown on the results page for a specific item.
(Listings with photos will be placed above listings without photos in the this section.)
Rate: $20.00/listing
None -By selecting none, inventory items will be shown below any Premium listings for a specific item. (Listings with photos will be placed above listings without photos.)
Rate: No Charge/listing
EMAIL CAMPAIGNS
Tradequip’s email campaigns are an excellent way to promote auctions or release other time- sensitive information to industry professionals. Consisting of buyers and sellers who do not opt out of receiving our emails, our managed database of recipients is continuously updated. Ideally, you can provide email graphics to be sent, or our staff can work with you to design custom graphics that meet your needs. Time frames for sending vary by project but are generally based on the complexity of the graphics and html mark-up. Call for more information and pricing.
Advertising Rates
Display Print Ads
Online/Print Ad Options
Print Advertising Closing Dates
The print edition of Tradequip is published 36 times a year (three issues per month). Closing dates for display and classified advertising are: First Issue, 27th of preceding month; Second Issue, 7th of publication month; Third Issue, 17th of publication month. If date falls on Saturday, one day earlier; if on a Sunday, one day later. Deadline is Noon Central Time. All dates below are proposed and may change if necessary.
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First Issue: December 27, 2018
Second Issue: January 7 (UCT)
Third Issue: January 17
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First Issue: January 28
Second Issue: February 7
Third Issue: February 18
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First Issue: February 25 (SPE/ICOTA)
Second Issue: March 6 (Texas Alliance)
Third Issue: March 18
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First Issue: March 26 (DUG-Permian)
Second Issue: April 8
Third Issue: April 16 (OTC)
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First Issue: April 26
Second Issue: May 7 (OGA)
Third Issue: May 15 (GPS)
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First Issue: May 28
Second Issue: June 6
Third Issue: June 18
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First Issue: June 27
Second Issue: July 8
Third Issue: July 17
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First Issue: July 25 (OE)
Second Issue: August 7
Third Issue: August 16
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First Issue: August 28
Second Issue: September 5 (OK Oil & Gas Expo)
Third Issue: September 17 (LAGCOE)
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First Issue: September 26
Second Issue: October 7 (ADIPEC)
Third Issue: October 17
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First Issue: October 28
Second Issue: November 6 (Int'l Workboat)
Third Issue: November 15
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First Issue: November 22
Second Issue: December 6
Third Issue: December 16
Social Media
